Frequently Asked Questions
Maria Veloso - Web Copywriting Specialist

1.  What are your qualifications as a copywriter?

I started my copywriting career in 1977 when I worked as an Advertising Copywriter for Pacifica Publicity Bureau, a subsidiary of the famed Ogilvy and Mather.  Over the past 25 years, I've covered the full spectrum of copywriting -- including catalog copy, direct-mail copy, sales brochures, advertorials, newsletters, marketing communications and press releases.  

My most recent designation was that of Director of Creative Web Writing for Aesop Marketing Corporation, a major Internet marketing company spearheaded by Mark Joyner, where I was involved not only in writing web copy, but also in market testing, and in co-writing the Killer Tactics Journal (which had half a million subscribers).  Because my background is steeped in scientific marketing, ad tracking and testing, I have come to know exactly what works and what doesn't work on the Internet -- and have developed a unique model of web copywriting that has been proven to sell on the Internet.   

2.  What kinds of copywriting assignments do you handle?

About 90% of my business is writing for the Web -- and my forte is writing web copy that sells.  The rest involves direct-mail copy, advertising copy, press releases, advertorials, newsletters and feature articles.

My specialty is my ability to research with meticulous diligence, finding creative (and often overlooked) angles, and writing persuasive and psychologically compelling copy that elicits an immediate and direct response from the reader -- that is, compel them to click, sign up, call, or buy.

Most importantly, my web copy gets results.  One ad that I wrote for Mark Joyner (CEO of Aesop.com) pulled $18,000 for an e-class in 2 days, and another piece of web copy that I wrote for a hair restoration company was awarded the top Internet award for excellence in marketing journalism -- and went on to produce tens of thousands of dollars in profits.

3.  Your literature refers to you as a web copywriting specialist and marketing consultant.  What kind of marketing consultancy do you do?

In addition to writing web copy, I also work with clients as an online marketing consultant.  Because of my intimate involvement with Internet marketing since its early days in 1996, I'm uniquely qualified to help clients plan online marketing campaigns that generate maximum results at minimal cost.  My clients like the fact that they can choose between paying me a monthly retainer or a percentage of profits that are directly attributable to my marketing efforts.

4.  Who are your clients and what do they say about your copy?

My clients include the Chrysler Corporation, Knorr Products, Joe Sugarman (Triggers), Stef Hair Restoration, Magni Design, the Institute for Life Coach Training, Matthew Lesko, AC-Sports.com, ZE Catering, Mennen Baby Products, Gallery of the Unusual (mail order catalog), Kevis Hair Products, various e-book authors, and many others.  

I am fortunate to have had the privilege of working with clients who understand the value of top-caliber copywriting -- most of whom are leaders in their respective fields.  I have also written web copy on behalf of professionals who themselves are expert copywriters (such as Joe Sugarman, Joe Vitale and Alex Mandossian) -- and I've been privileged to win their highest praises.  Click here to read what people have said about my web copy...

5.  How much does it cost to hire you for a copywriting project?

Every web copywriting project is unique, and different websites require varying amounts of research and creativity.  My typical copywriting fees are posted in the Pricing webpage.  If you have a copywriting project that needs to be done, just tell me what you have in mind -- and I'll be happy to give you a free expert evaluation and a firm quote.  Simply send me an e-mail at [email protected].  (Let me know in your e-mail if you also need to see a few of my copywriting samples.)

6.  How long will it take you to write my web copy?

Since my schedule is often packed with several copywriting projects at any given time, I will give you an estimated date of completion (which will depend, of course, on the other projects that put a demand on my time).  Typically, it takes me 3 to 4 weeks to complete work on an average website.  If you need your copy completed on a rush basis, just let me know your deadline, and depending on my copywriting load, I will let you know if I can meet your deadline. 

7.  What happens if I want you to revise the copy?

When I present the initial draft of my web copy to you, you will have 3 days in which to review the draft, and communicate any desired revisions or modifications to me.  There will be no charge for rewriting -- this is included in the project fee we've agreed to, provided the rewriting doesn't involve an entire redirection of the copy (i.e., change of angle, theme or subject).  If the changes you require involve a redirection, then I will charge you my hourly fee for the number of hours it takes to complete the revisions. 

8.  How do I order copywriting services from you?

Simply e-mail me at [email protected].  I will then send you a 2-minute questionnaire that will enable me to provide you with an exact project fee tailored to the scope of your project.  (Sorry, I do not accept adult websites or websites that sell adult paraphernalia.)  If I take on the job, I will ask you to send me your brochure, sales literature, and any other background information that will help me write your web copy.  A 50% deposit is required upfront, with the 50% balance due upon completion of the copywriting project.  

* * * * *