What Rocket Science Can Teach You About Igniting Your 
Website Sales

When a space station gets ready to launch a rocket into space, it initiates a launch sequence consisting of a series of precise steps that lead to  blast off.  Similarly, you need to activate the buying sequence of your website visitors -- that is, go through a series of steps -- before going for the sale.

The problem with most online marketers is that they start selling from the get go, the moment their web visitors arrive at their site -- long before their visitors have been primed to buy.  

In face-to-face selling scenarios, a salesperson receives buying signals from the prospect that tells him it's time to close the sale.  Online, there are no such buying signals that tell the seller when to go for the kill.  So, more often than not, the sales pitch is made too soon.

Skillful web copy entails a simple 5-step process that prepares the web visitor to make a purchase decision.  The sales pitch needs to be presented after the 4th step -- not sooner.  Most people jump the gun and start pitching way before the time's right.

In my new book, "Web Copy That Sells:  The Secret to Creating a Profitable Website," I reveal the exact moment your website visitors reach their highest buying temperature -- when they're most likely to buy -- so that you can snatch that moment and cinch the sale every time.  Click here to get the pre-publication edition of "Web Copy That Sells: The Secret to Creating a Profitable Website"

1. Marketing principles that work well for the offline markets don't necessarily work for the online population.  
   
    

2. There are distinctive and important differences between the way consumers behave, respond and react to online sales messages -- and the way they behave, respond and react to offline sales messages. 
   
    

3. The Internet is not an advertising medium -- or one huge shopping channel.    So don't make your website look like an ad.  On an average day, each one of us is bombarded with 3,500 commercial messages -- from TV, billboards, radio, the Internet and practically everywhere we turn.  The last thing we want to see when we land on a website is yet another ad.
    

Marketing Alchemy -- The Science of Turning Words Into Money

My name is Maria Veloso.  I've had over 25 years of copywriting experience -- and for the last 6 years, I've specialized in writing "killer copy" specifically for the Web.  My clients and fellow copywriters have dubbed me the "killer copywriter" and "the best-kept copywriting secret on the Web" and "simply the best web copywriter on the Internet today." [See rave reviews.]

Before I founded Web Copywriting University, I was the Director of Creative Web Writing at the world famous Aesop Marketing Corporation.  I had the good fortune of working side by side with Aesop's CEO, Mark Joyner, one of the pioneers and leading experts of Internet Marketing, and who's a certified marketing genius.

I have to admit that I owe a large part of what I know about web copywriting to Mark (who's both my mentor and friend) and to the growing body of marketing intelligence I was privileged to witness at Aesop.  

While there, I was able to see first-hand the awesome power and magnitude of the Internet when it comes to selling a product or service.  The drill was simple.  Under Mark Joyner's direction, I'd write the website  copy for a new product or service we happened to be promoting on a given week.  Then, I'd write an e-mail to compel the people on our mailing lists to visit the new website we created.

Within as little as a few minutes, orders would come flooding in from all over the world -- sometimes thousands of orders in a single day.  The sales volume was such that Mark had to hire more and more people just to keep up with the orders and the growing number of customers.  

Some people call this phenomenon "creating money out of thin air."  I call it marketing alchemy.  Whereas alchemy is the science that turns base metals into gold, web copywriting is the science (and art) of turning words into money.  The right words make the crucial difference between mediocre and blockbuster sales when it comes to marketing on the Web.

Now, stay with me and listen closely.  You are reading the chronicle of events leading to the discovery of little-known principles that I've used to help my clients sell over 15 million dollars' worth of products and services.

My rigorous training with Mark Joyner, as well as the specialized knowledge I've amassed in my 6 years as a web copywriter, have given me the privilege of knowing exactly what works and what doesn't work when it comes to selling on the World Wide Web.

The good news is that you are about to reap the benefits of my experience in a way that will line your pockets with online profits for life.

When I founded Web Copywriting University in 2002, my teachings gained worldwide acclaim -- and attracted the attention of a prominent literary agent who represents such luminaries as Mark Victor Hansen and Jack Canfield (of "Chicken Soup for the Soul" fame).  When I signed the contract with this literary agent last January, she predicted that publishers would be bidding against each other to publish my book and get it into bookstores.

Fast forward several months later.  I've now finished  my book, "Web Copy That Sells: The Secret to Creating a Profitable Website" -- and my agent has landed a publishing deal for it with a prestigious New York publishing house.  

Now, here's the good news for you:

The book is now in its pre-publication phase, and it will take my publisher 7 months or so to get the book finalized, in print, and distributed to all the major bookstores.  The book is expected to hit bookstore shelves in the Spring of 2004.

How My Problem Has Turned into Your Advantage

I commented to my agent, "Wendy, I've got a bit of a problem with releasing the book in the Spring of 2004 because that would be too long a wait -- especially for the hundreds of people who have made advance reservations for my book since late last year."

Luckily, she understood my concern and got the publisher to authorize the release of a pre-publication edition in electronic (eBook) format -- but only for a very limited period of time.  

NOTE:  The publisher reserves the right to stop distribution of this electronic edition (eBook) when the physical book nears completion.  I don't know *exactly* when that'll be.  So your best bet is to get the pre-publication edition now so that you can start using the results-producing principles even before the end of the day.

The way I see it, you could potentially be making enormous sales and profits between now and Spring 2004 as a result of reading my book right now.  So why wait when you can own the pre-publication edition today?

Why This is Not an Ordinary Book

I recently sent a copy of the finished manuscript of my book to a few hand-picked marketing professionals that I respect and admire.  I'm delighted to say that my book received rave reviews from the initial reviewers -- and has even been called...

 "a hellaciously useful book that every writer, Webmaster and online marketer must have."  

"Web Copy That Sells: The Secret to Creating a Profitable

Website."  Boy, you are some kind of genius or something!

I've read tons of copywriting books and as I read through your

book, I kinda got a hole in my stomach, but also got really

excited realizing how my approach has not been all that

well thought out -- and how it could be a whole lot better!

I've gotten good conversions before your book came around,

and I can't even imagine what's going to happen when I implement

your ideas!  Your copywriting impresses the heck out of me...

but what impresses me even MORE is your ability to teach

your techniques so clearly.  You've really got a gift, Maria."

Here's why "Web Copy That Sells: The Secret to Creating a Profitable Website" is unlike any other book available on the market:

1.   It's the only book specializing in direct-response copy specifically designed to appeal to the Internet buying public.   Unlike other copywriting books available out there, it features my unique web copywriting model (trademarked Web Copy That Sells™) that has been proven to sell a wide array of products and services on the Internet.  I'm not saying that other styles of web copywriting don't pull in any sales.  I'm simply saying, "Why use a spade when a shovel excavator does a better job?  Why use a hand gun when you can use heavy artillery?  Why use an inferior style of web copywriting when you can use one that's proven to pull in big bucks? 

2.   It features a systematic, step-by-step approach to  writing web copy that sells -- from start to finish.  After reading this book and learning the precise concepts, anyone can write world class web copy.  Unlike other copywriting books that offer a kitchen sink full of tips, techniques and general guidelines, "Web Copy That Sells" gives a specific, hands-on approach to creating sales-pulling web copy from scratch.

3.   The concepts presented in the book are all proven  (through *extensive scientific testing*) to sell like crazy.  Concepts presented in the other copywriting books, on the other hand, are primarily untested and unproven.  Most of them sound good, and seem to make logical sense because they are "borrowed" from offline marketing principles -- but in truth, they don't work well on the Web.  

4.   This is the only book that shows you how to be remarkably persuasive on the Web by using powerful psychological principles that turn skeptical prospects into eager buyers.  These are battle-tested devices of influence that are proven to yield massive sales results online. 

5.   While other copywriting books offer no focused way of crafting web copy, "Web Copy That Sells" reveals my very own Million-Dollar Blueprint that makes the process of web copywriting incredibly easy.

6.   "Web Copy That Sells" also features my proprietary Formula for Mathematically Measuring the Selling Quotient (S.Q.) of a website.  This is an awesome tool that comes with its own program for automatically calculating and evaluating the selling ability of web copy -- and for refining existing web copy so that your website becomes a money machine in perpetual motion.  

7.   "Web Copy That Sells" is an encapsulation of the material I taught in my Web Copywriting Mastery Course, for which students from all over the world paid $997 apiece to attend.  Now, you can have the same high-octane web copywriting lessons in 198 information-packed pages that you can learn at your own pace.

In a hurry?  Then, click here to get the pre-publication edition of "Web Copy That Sells: The Secret to Creating a Profitable Website" now.

This is the Only Place on the Planet Where You Can Get This Information

Here's a sneak peek at what you're going to find when you get your hands on Web Copy That Sells:  The Secret to Creating a Profitable Website:
 

• The incredible Formula for Measuring the Selling Quotient of a Website  -- This proprietary formula, which I invented, has been one of the most celebrated highlights of my Web Copywriting Mastery Course.  It comes with its own CGI script that mathematically calculates a website's selling "score" -- and it's been called the "killer app of web copywriting."  It not only enables you to accurately grade the selling ability of any web copy, but also has a built-in checklist that can help you easily get your web copy to its maximum selling potential. 
   

• The top 3 blunders people make when writing website copy -- and how they can wipe out all your potential sales and profits.   This alone will dramatically shorten your learning curve by enabling you to avoid mistakes that would take years to detect, let alone overcome.
   

• Most websites violate little-known sales principles that are unique to the Web.  They employ copywriting principles that work well for the offline (brick-and-mortar) world -- not knowing that those so-called "universal" principles are diametrically opposed to the buying habits of online consumers.  Countless marketers and copywriters build their online businesses upon these misconceptions that are killing sales in the process
   

• How to write marketing communications (e-mails that sizzle, attention-grabbing ad copy, irresistible free reports, newsletters/ezines, autoresponder messages, etc.) in a way that dramatically boosts your website sales. Having big, fat mailing lists won't make you any money until you learn this!  These can sometimes represent 90% of the sales you can make online.
   

• How to take lackluster web copy (poor visitor-to-sales conversion ratio), apply a few psychological tactics, and make the website a "perpetual money machine." If you offer to do this for other people's websites, you'll have more clients throwing money at you than you can imagine.
   

• The million-dollar blueprint for writing web copy that sells -- just ask 5 simple questions, and when you get the answers, your web copy will virtually write itself! You'll never have writer's block -- or stare at a blank screen -- ever again! (Don't laugh -- but my brain was doing cartwheels and backflips when I first discovered this blueprint months ago! This will slash 80% off your copywriting time.)
   

• How to expertly craft questions that make your reader sell himself (or herself) on your product or service
   

• How to use clever, but innocent-looking devices in the first 100 words of your copy that instantly get your readers "caught in the web" of your sales process -- and become willing buyers of whatever you're selling
   

• There is a word that is commonly used in almost all online copy I've ever read, that if you simply replaced it with another word, will account for a significantly higher conversion of web visitors to customers. Simply search for all instances of this word in your copy, and replace it with the word I'm going to give you -- and voila! Sit back and watch your website's sales soar.
   

• Why you should never model your web copy on successful websites indiscriminately -- you run the risk of modeling mediocre elements, and missing the undetectable ones that really matter. I'll show you the underlying principles of powerful web copy that you must model so that your copy will produce results consistently.
   

• How to use Neuro-Linguistic Programming (NLP) strategically to maximize the persuasiveness of your web copy and all your marketing communications. I'll teach you the sneaky way to use NLP to "fly beneath the radar" of your readers' perception -- without making your copy appear clunky, contrived and verbose (as NLP tends to be).
   

• How to trigger your prospect’s buying mode by using secret codes in your copy that cause the prospect to buy without any resistance.
   

• How to find the most riveting (and often overlooked) angles that make information-overloaded Web surfers stop dead in their tracks and read every word of your copy.
   

• How to write mouth-watering "bullet points" that get your prospects' hearts beating faster, and amplify their desire for your product or service. This technique is so powerful that your prospects will literally feel guilty and deprived if they don't buy whatever you're selling

• The exact wording you must use in your ezines, newsletters and other e-mail communications so that people will look forward with anticipation to your next e-mail -- and tear it open when they do receive it.
   

• What you should do if the web copy you've written is not generating as much sales as you expected. This is the absolute best way to inject "selling octane" into weak web copy. It's absolutely fool-proof!
   

• Learn the little-known, seemingly innocent punctuation marks and secret formatting devices and simple language refinements that convert more prospects into customers by as much as 30%, 40% -- even 50% or more. If you don't know how to do these easy things -- you are definitely leaving a lot of money on the table.
   

• The top 5 words you must avoid using in your web copy. When you use these words, you will eliminate all chances of ever making a sale.
   

• How to write the all-important subject line of your e-mail so that your recipients will read it now -- instead of reading it later, or even (gulp!) deleting your e-mail altogether without even reading it.
   

• How to never run out of hot web copywriting ideas -- there's even free software that will make your research process a breeze, and help you "flesh out" your copy in minimum time,
   

• What is the most important objective in e-mail marketing? You gotta get your e-mail delivered. This may sound obvious, but when you write your e-mails in a certain style or use certain words, e-mail servers that use sophisticated filters may identify your message as spam, and block your e-mail from getting delivered. Learn how to write properly so that this will never happen to you.
   

• How to craft text links that are engaging -- and highly clickable. Here, I reveal some of my jealously-guarded devices, and I'm swearing you to secrecy on these.

• The top 3 rules of writing compelling, irresistible web copy. If you do nothing else but follow these 3 rules -- you'll dramatically boost the profitability of any website

The above is just an abbreviated list of the heavy-duty content assembled in Web Copy That Sells.  After all, the book contains the exact same power-packed material from my 6-week Web Copywriting Mastery Course that others have paid $997 to attend!

You, on the other hand, can own this pre-publication edition of Web Copy That Sells for not even half ($499) the cost of the course.  No, not even one-tenth ($99) of what my Web Copywriting University students paid for the same material.

You can get your pre-publication edition of Web Copy That Sells for the modest price of only $67.  That's a savings of $930 off the price of the 6-week Web Copywriting Mastery Course.  

I should not have to convince you of the obvious benefits that Web Copy That Sells will bring you.  But if you think you can't afford $67, that's exactly why you need this book.  It'll show you how to start reaping website profits that will erase your money problems forever.  You simply can't afford not to have my book if you intend to continue doing business on the Web. 

By the way, I thought I'd remind you that Web Copy That Sells is not available anywhere else – it’s not in BarnesAndNoble.com or Amazon.com -- nor is it sold on TV.  And as I've said before, it won't be in bookstores until the Spring of 2004. 

This is the only place on the planet where you can get it.  And only for a limited time -- since my publisher reserves the right to pull the plug on this electronic (eBook) edition at any time. 

Additionally, since this book is in electronic format, you can download it in minutes and read it right on your computer screen instantly.  There's no need to wait for it to arrive in the mail -- and no need to pay for shipping charges.  And because the book has an awesome "Search" function, you can go directly to the sections you want at the click of a mouse.  

Just imagine ... you can have the eBook running in the background as you create your web copy on a word processor or html editor.  Then, when you need help with your writing, you can simply click open the eBook and consult specific sections while you're doing your work.  It's just like having a virtual web copywriting consultant at your fingertips.  

So now, the only question left to ask is ...

When do you want to turn your website into a fiercely talented
sales-generating vehicle?

My guess is, you answered:  "It couldn't be soon enough!"  Therefore, I strongly urge you to get Web Copy That Sells today.
 
Here's Where It Turns Into a No-Brainer...

You now have 2 choices before you:  

You can either get the pre-publication eBook edition now -- or you can wait months until it comes out in bookstores in the Spring of 2004.  

Here's how I'm going to make your choice as easy as choosing between being richer or poorer:

When you send for your pre-publication edition of Web Copy That Sells on or before , here's what I'm willing to do:

• I'll give you a copy of the physical edition of the book (Retail Value: $22.95) as a FREE GIFT.  When the book is released in Spring 2004, I'll send you a signed copy to the address you specify in the "Ship To" section of the secure order form.  I'll even pay for postage and handling charges.

I believe your choice is clear.  No matter how you look at it, you get the best of both worlds when you send for your pre-publication eBook today.

Please understand that I can guarantee that you'll receive the FREE GIFT only when you send for your copy of Web Copy That Sells on or before .  

Quite frankly, there isn't a book out there that's as comprehensive as this -- at any price -- that can propel your website to maximum earnings in minimum time.

"True genius is the ability to reduce the complex into its simplest form." -- Anonymous 

It doesn't matter whether you're a seasoned marketer, or an experienced copywriter, an Internet marketing newbie or a writer who's just breaking into the lucrative career of web copywriting.  Web Copy That Sells can teach anyone the right way to write results-producing copy.

I suggest that you grab your copy of Web Copy That Sells during this small window of opportunity that will never come again.  And don't forget that when you send for the pre-publication edition before ,  you'll also receive a signed copy of the physical book when it's released in the Spring.   

Wishing you prosperity and success,




Maria Veloso

P.S.  I stand behind Web Copy That Sells: The Secret to Creating a Profitable Website with a money-back guarantee.  The guarantee is simple -- you assume zero risk.  My book is 100% guaranteed to be the most results-producing investment you've made for generating website sales -- or your money back.  

So go ahead and preview the pre-publication edition of Web Copy That Sells without risking a single dime.  If, for any reason, you're not completely satisfied -- I'll be happy to refund every penny of your purchase.  Simply send me an e-mail within 30 days of your purchase and ask for a no-hassle refund.   No explanation is necessary.  You are under absolutely no obligation to keep the book if you're not 100% satisfied.